Martin Egger in an Interview with Venturate

Trend Consulting CEO Martin Egger answered Venturate exclusively all questions around the topic “Investing in start-ups”. In the interview, he is reporting about being a business angel and his experience in the support of young entrepreneurs.

Already for several years, Martin Egger is supporting together with Christian Köhler young start-up companies within the framework of his communication agency lautstark communications group. The start-ups benefit not only from the financial support of the business angel, but also from know-how in management and marketing.



According to Martin Egger it is of enormous importance that start-ups have a highly scalable business model, approach a broad target group or have a strong position in a special niche for convincing the business angels and being taken on board. For getting new deal flows, Martin Egger helps himself with various institutions such as Club Deal AG, AAIA or AWS. Especially in the start-up scene the networks are particularly important. Certain deals do not have to be pitched in Austria, because often networks ensure financial support within their own ranks.

A professional strategy is especially important for start-ups as well as for their investors in order to avoid stumbling blocks and challenges.

Business angel Martin Egger’s advice is that investors should only support businesses if they understand their business models. Furthermore, the teamwork is a fundamental success factor. Every investor should be aware of the risk potential of every investment in new business models – because: only those who risk can also win.

The complete interview you find here: